The Treasure Island Baseball Network consists of the Twin Cities affiliate and 87 other affiliate stations which broadcast across Twins Territory (MN, SD, ND, WI and IA). According to Arbitron, the Minnesota Twins have the fourth-largest in-game listening share with Men 25-54 in all of MLB. Twins radio listening in this category is behind only the Reds, Tigers and Cardinals.
With the start of the 2012 season, Cory Provus will join Dan Gladden in sharing broadcast duties on the Treasure Island Baseball Network. Twins’ games are aired exclusively on the Twin Cities affiliate and the team’s 87-station radio network.
The Minnesota Twins were the first professional sports team in the Twins Cities market to broadcast their games in Spanish. The Twins currently broadcast 50 Regular Season games and all playoff games on the Spanish Radio Baseball Network. The Twins Spanish broadcasts feature play-by-play commentary by Alfonso Fernandez and baseball analysis by Twins great Tony Oliva.
Fans continue to tune in to hear announcers Bert Blyleven and Dick Bremer call the action during Twins’ televised games. The Twins averaged a 6.0 in the Nielson Overnight ratings in 2011, which equates to roughly 106,000 households in the Twin Cities DMA. Twins’ broadcasts ranked 8th in both average rating and number of households among the 30 MLB teams, and were the highest-rated show in the Twin Cities market during the primetime hours of 7pm-10pm more than 20 times in 2011.
TwinsFest is one of the largest team-run fan festivals in all of baseball, and is an annual fundraiser for the Minnesota Twins Community Fund. Thousands of fans head to the three-day event for autograph stations with current and former players, a baseball card show, free youth clinics and live and silent auctions. TwinsFest is held each year in the Twin Cities in late January.
Twins Clinics are held throughout all of Twins Territory (MN, SD, ND, WI and IA) and feature former players and clinicians who instruct youth boys and girls on the fundamentals of baseball. Twins Clinics are widely attended by youth and their families throughout the Midwest.
Each January leading up to TwinsFest, the Caravan makes stops in communities across Twins Territory (MN, SD, ND, WI and IA). The Caravan is promoted in each community where the local Twins Radio affiliate serves as the primary media partner. Caravan participants include former and current Twins, Twins Broadcasters, Front Office Staff and T.C. Bear.
Gain high-impact exposure between innings with a scoreboard feature displayed on the main scoreboard and new video board at Target Field. A scoreboard feature draws fans' attention to your business or organization between action on the field. Featured on the 4th largest scoreboard in all of baseball, these features are full-color and high definition, and reach a captive audience in Target Field.
LED Animations provide eye-catching displays between innings of play. LED Animation signage runs on LED ribbon boards and the out-of-town scoreboard, and provide full-color, high definition exposure to fans at Target Field.
During each half-inning of play, one business or organization is featured on LED ribbon boards and the out-of-town scoreboard through static LED signage. These full-color, high definition displays remain on the boards throughout an entire half-inning, garnering incredible exposure in-ballpark.
Signage in the Target Field bullpens, located in center field, can be seen in-ballpark and on television during replays, home runs and pitching changes. This signage is available in :30 increments and features a captivating full-color LED display.
The Minnesota Twins Scorecard is sold at all Regular Season home games. A full-page ad in the official Scorecard garners exposure for every hit, out and run during the ballgame as fans keep track of the action. The Scorecard features a fold-out panel with full rosters for the Twins and their opponent for each series throughout the season.
A fan favorite, this coffee table publication contains the highest photo-to-content ratio of any Twins publication. Full-page pictures and information on current Twins players, the season’s promotional events and a detailed description of the Twins’ community activities are all featured in the Yearbook.
The Twins Magazine is the official publication of the Minnesota Twins and is sold in-ballpark, at newsstands and at Twins Pro Shops, reaching a wide fan base throughout the Upper Midwest. The Twins Magazine is a popular read among Twins fans, and is published three times per season.
The Media Guide is the perfect publication for the ultimate Twins baseball fanatic. This item contains records, statistics, Twins team and opponent information and background on the Twins’ minor league system that cannot be found anywhere else. It also gives the fan over 100 pages worth of player bios, team information and final year-by-year statistics for each of the team’s 50 seasons in Minnesota.
The Minnesota Twins produce three editions of Pocket Schedules each season. Garner exposure with advertisements on any or all of the Early Edition, Winter Edition or Regular Season Edition pocket schedules. Pocket Schedules provide convenient access to the Twins' schedule for fans on-the-go.
Gain exposure to Twins fans each game with Ticket Back Advertising on Minnesota Twins tickets! Drive traffic to your business or organization with special offers and savings printed directly on the tickets fans have in-hand for ballgames. Ticket Back Advertising is featured on all Twins-printed tickets for over three million fans who visit Target Field each season.
Will Call envelopes are utilized for every fan who picks up their game tickets at the Target Field Will Call windows throughout each season. One advertisement is featured on the back of each envelope, garnering significant visibility with over 250,000 Will Call envelopes distributed each year.
During the Jr. PA promotion, one lucky youth receives the opportunity to call out the Minnesota Twins batting lineup during one half-inning of the game. The Jr. PA participant and the presenting sponsor are featured on the main scoreboard and video board during the promotion.
Nine lucky youth live out their big league dreams in the Kids Starting Line Up! At each Sunday game, the Kids Starting Line Up is announced and the youth run to their positions around Target Field. They are soon joined on the field by the Minnesota Twin player in their starting position, and have the opportunity to stand with the player throughout the National Anthem.
Joining the fuzziest, fan-friendliest mascot on the field, the Mini Mascots are a hit with fans as they run alongside T.C. during the first inning at select home games. The presenting sponsor of the Mini Mascots gains exposure via logo inclusion on the uniforms and through PA announcements during the introduction of the Mini Mascots.
The move to Target Field brought many new opportunities for entertainment before and after Twins games, including the opportunity to wow fans with an exciting fireworks display after select home games throughout the season.
Show fans the value of your business through continuity ticket programs with the Minnesota Twins. Continuity programs give businesses and organizations the opportunity to add value to the purchase of Minnesota Twins tickets.
Dugout Back Wall signage is highly visible to fans watching the game broadcast on TV. Dugout Back Wall signage features static logo inclusion on the wall behind the bench in both the home and visiting team dugouts.
The Dugout Leading Edge of both the home and visiting dugouts offers the opportunity for a repeating static logo which receives exposure every time a fan or camera has a view of the dugout. Dugout Leading Edge signage receives very strong television broadcast and in-ballpark exposure.
Outfield Wall Signage receives high-impact exposure in-ballpark as well as on national and regional television coverage. Outfield wall signs are static, year-round signage pieces that can be viewed during a multitude of events at Target Field.
Dugout/Batter’s Circle signage is featured directly behind the batter’s circle near each of the home and visiting dugouts. A repeating static logo is visible every time a fan or camera has a view of the batter’s circle and receives in-ballpark and broadcast exposure.
Featured on the first and third baseline, Field Level Banners garner exposure in-ballpark and during game broadcasts. Field Level banners are static advertisements that are viewed by fans watching on TV as well as those attending Twins games or the many other events which take place at Target Field throughout the year.
Receive incredible in-ballpark and television exposure with Home Plate Rotational signage. One home plate advertisement is featured each half-inning of play, garnering high-impact exposure to fans watching in the park as well as those watching at home.
The Twins Press Conference Banner features static logo inclusion on the banner used as the backdrop for Minnesota Twins press conferences and interviews. The Press Conference Banner receives both regional and national TV coverage via replays of player and manager interviews.
Receive exposure to fans on their way in and out of the game via logo inclusion on Twins banners around Target Field. Twins Light Pole Banners are featured on the light poles of Minneapolis city streets bordering Target Field.
Receive dominant in-ballpark exposure as well as television coverage with Grandstand signage. This static signage is located adjacent to the additional video board near Gate 34 in right field. Grandstand signage can be viewed on television and by fans attending Twins games, as well as other events year-round at Target Field.
Receive in-ballpark exposure through Bullpen Signage. This static sign provides exposure in-ballpark as well as television exposure during game action including homeruns to center field and pitching changes.
First and Third Base signage receives in-ballpark exposure via rotational static signage along the first and third baselines. One advertisement is featured each inning of play, garnering exposure to fans watching in the park.
Receive in-ballpark exposure with Backlit Panel signage located on the upper level along the first and third baselines. These panels feature static advertisements that are displayed facing the inner bowl and receive exposure to fans enjoying Twins games as well as many other events which take place at Target Field throughout the year.
Bullpen Static Ad Panels are located on each side of the Bullpen LED sign displayed in left-center field. Bullpen Static Ad Panels receive in-ballpark exposure as well as TV exposure on action including home runs and pitching changes. In addition, these ads are visible year-round during the many non-baseball events that take place at Target Field.
Receive in-ballpark exposure through the approximately 650 high definition TV monitors displaying live game and video board action. These IPTV monitors are located at concession and seating areas on the Main Concourse, Club, Suite and View levels of Target Field.
Receive in-ballpark exposure through sponsorship of the K Counter. The K Counter sign is located between left and center field, and tracks the number of strikeouts by Twins pitchers throughout each home game.
The Right Field Grandstand fascia sign provides in-ballpark exposure and is located in the Grandstand seating area of right field. This static sign is viewed by fans attending Twins games as well as other events year-round at Target Field.
A simple, framed ad on the inside of a bathroom stall door or above a urinal gets at least a minute of viewing, according to several studies. Choose restroom advertising for a uniquely captive audience!
The First and Third Base Lounges are exclusive to Dugout Box ticketholders. Located in the lower levels of the seating sections along the first and third baselines, these lounges provide concessions, bars and restrooms to an exclusive group of Twins attendees. Signature entitlement benefits include signage and logo and/or name inclusion in Twins produced collateral material, through Twinsbaseball.com and IPTV.
The Champions Club is the most exclusive seating area at Target Field. The 400-seat "all-inclusive" club located directly behind home plate features the finest in service. Signature entitlement benefits include logo on specific doors, directional signage, seat backs and on Twins produced collateral material.
The Home Run Porch seating section, located in left field, offers a great view of game action as well as a great value to fans who purchase Home Run Porch tickets. As the title sponsor of the Home Run Porch, gain exposure via name inclusion on tickets and logo/name inclusion on in-ballpark signage, print and other media associated with the Home Run Porch.
Located in the first level above the main concourse, this dynamic seating area/club is a tribute to the legends of Twins history. Signature entitlement benefits include logo inclusion on concourse entry doors, bowl facing and directional signage.
The Legends Club Wine Bar is located just inside the Legends Club entry doors on the first base side. From the time the gates open to last call, the Legends Club Wine Bar is filled with fans enjoying beverages while cheering on their favorite team. Signature entitlement benefits may include logo inclusion on the Legends Club Wine Bar and directional signage.
The Party Porch located directly above left field provides fans some of the best views of the ballpark. Just outside of the Town Ball Tavern, the Party Porch themed bar area has become a fan-favorite location in Target Field. Signature entitlement benefits include signage throughout the Party Porch as well as logo and/or name inclusion in Twins produced collateral material, through Twinsbaseball.com and IPTV.
Located directly above right field, the Pavilion Seating Section provides fans with some of the best views of Target Field. Signature entitlement benefits include permanent exposure with the utilization of seating bowl fascia signage and directional signage throughout the ballpark.
Located in the second level above the Main Concourse, the Suite Level features 54 private Luxury Suites and two Skyline Suites. Signature entitlement benefits include branding of items such as Suite Level entryways, tickets and printed material.
The Twins Pub, located in the upper deck of Target Field, features a full service bar and is also home to Twins organist Sue Nelson. Signature entitlement benefits may include logo inclusion on exterior entry doors, directional signage and logo inclusion on drink rails inside the Pub.
Twinsbaseball.com advertising includes opportunities such as Site, Video, News and Scoreboard Section Presentation, as well as Sweepstakes and Media opportunities. In 2011 Twinsbaseball.com received over 98 million page views and had over 1.5 million monthly unique visitors in season.
Highly-visible on television broadcasts, as well as to fans in the ballpark, Home Plate Signage provides incredible exposure for your brand. Home Plate Signage at the Lee County Sports Complex is visible on TV and in-ballpark during each Twins Spring Training home game.
Spring Training Marquee Signage provides year-long exposure near the Twins Spring Training complex. This sign is located by the entrance into Lee County Sports Complex off of Six Mile Cypress Parkway. According to the 2009 annual traffic count, 21,600 cars per day pass by the sign (or 7,884,000 vehicles per year).
The Spring Training Magazine is the official Spring Training publication of the Minnesota Twins and is sold in-ballpark. The magazine features editorial stories, player profiles and other Spring Training information.
Receive TV and significant in-ballpark exposure with Scoreboard Panel Signage. This signage is highly visible and is in place for each Twins home Spring Training game as well as Ft. Myers Miracle home games throughout the season.