History & Heroes

2X WORLD SERIES CHAMPIONS 

1987 AND 1991

3X AMERICAN LEAGUE CHAMPIONS

1965, 1987 AND 1991

4X HALL OF FAME INDUCTEES

HARMON KILLEBREW, ROD CAREW, KIRBY PUCKETT AND BERT BLYLEVEN

6X LEAGUE MOST VALUABLE PLAYERS

ZOLIO VERSALLES, HARMON KILLEBREW, ROD CAREW, JUSTIN MORNEAU AND JOE MAUER

Power of Partnership

  • BUILD BRAND VISIBILITY, AWARENESS AND PREFERENCE
  • ENHANCE COMMUNITY RELEVANCE AND GENERATE GOODWILL AMONG CONSUMERS AND EMPLOYEES
  • PARTNER WITH AN OWNERSHIP AND MANAGEMENT TEAM COMMITTED TO COMMUNITY STEWARDSHIP
  • ASSOCIATION WITH A FIRST-CLASS ENTERTAINMENT EXPERIENCE AT AN UNPARALLELED SPORTS VENUE

Strong Attendance

THROUGH FIVE SEASONS AT TARGET FIELD, THE TWINS HAVE ATTRACTED A TOTAL OF 13,896,351 FANS – THAT’S AN AVERAGE OF 34,312 FANS PER GAME.

Attendance Comparison

THE TWINS ANNUAL ATTENDANCE IS THREE TIMES HIGHER THAN ANY OTHER MINNESOTA PROFESSIONAL SPORTS TEAM

Twins Fan Trend Over the Years

FAN= WATCHED, ATTENDED OR LISTENED IN THE LAST 12 MONTHS

Twins & MLB Fans in MSP

% OF ADULTS PAST 12 MONTHS

Top MSP Fan Bases

WATCHED, ATTENDED OR LISTENED PAST 12 MONTHS

Twins Demographic Breakdown


Team Attendee Demographic Breakdown


Demographics

THE TWINS PROVIDE A STRONG REACH IN THE COVETED 18-34 AND 25-54 DEMOGRAPHICS. TWINS ATTENDEES OUTPACE THE MSP DMA FOR HOUSEHOLD INCOME, EMPLOYMENT AND EDUCATION.

Twins Attendees - Women & Children


A Day in the Life of a Twins Attendee

THERE ARE 1.2 MILLION TWINS ATTENDEES IN MSP.  WHAT ELSE ARE THEY DOING?

Twins Attendees & Social Networking

THE OFFICIAL TWINS FACEBOOK ACCOUNT HAS OVER 1.1 MILLION LIKES, AND THE OFFICIAL TWITTER ACCOUNT HAS OVER 242K FOLLOWERS

Twins Fans Plan to Buy

ITEMS/SERVICES HHLD PLANS TO BUY NEXT 12 MONTHS (NUMBER OF HHLDS)

Twins Fans Spending Power

% OF OVERALL SPENDING IN MINNEAPOLIS BY TWINS FANS (TOTAL AMOUNT SPENT ON PURCHASES PAST 12 MONTHS)

Twins Fans are Green

% of those in the Mpls/St Paul Market that perform the following eco-friendly activity and are also Twins Fans

Contact Us

MINNESOTA TWINS 
JEFF JURGELLA 
SENIOR DIRECTOR, CORPORATE PARTNERSHIPS 

612.659.3451
JEFFJURGELLA@TWINSBASEBALL.COM

Scoreboard Feature

SCOREBOARD FEATURES CAPTURE FANS' ATTENTION BETWEEN INNINGS WITH INTERACTIVE ELEMENTS, SPECIAL FEATURES AND BOLD GRAPHICS. THE FEATURES RUN ON BOTH THE TWINS MAIN SCOREBOARD AND RIGHT FIELD VIDEO BOARD, AS WELL AS ON THE IPTV SYSTEM THROUGHOUT TARGET FIELD. 

SCOREBOARD FEATURES ARE UNIQUE ELEMENTS AT TWINS GAMES, AS ONLY A LIMITED NUMBER OF FEATURES ARE RUN—RESULTING IN HIGH BRAND RECOGNITION RATES.

Scoreboard Panel

STATIC SCOREBOARD PANELS ARE LOCATED ON EACH SIDE OF THE MAIN TARGET FIELD VIDEOBOARD. THESE PERMANENT PANELS GARNER EXPOSURE IN-BALLPARK AND DURING TELEVISION BROADCASTS. 

SCOREBOARD PANELS ARE STATIC, YEAR-ROUND SIGNAGE PIECES THAT ARE ALSO VISIBLE DURING THE MANY NON-GAMEDAY EVENTS AND TOURS HELD AT TARGET FIELD. THERE ARE OVER 280 NON-GAME DAY EVENTS AND OVER 1,230 TOURS AT TARGET FIELD EACH YEAR.

LED Animated Loops

THE TARGET FIELD SEATING BOWL IS SURROUNDED BY LED RIBBON BOARDS THAT PROVIDE EYE-CATCHING ANIMATIONS BETWEEN INNINGS OF PLAY. 

LED ANIMATED MESSAGES PROVIDE FULL-COLOR, HIGH DEFINITION EXPOSURE TO FANS AT TARGET FIELD.

LED Static Display

During each half-inning, one static message is featured on the LED ribbon boards and out-of-town scoreboard. These full-color, high definition displays remain visible throughout the entire half-inning of play.

Home Plate Rotational

PROVIDES HIGHLY VISIBLE MESSAGES TO FANS WATCHING THE TELEVISION BROADCAST IN BOTH THE MINNESOTA TWINS AND OPPOSING TEAM MARKETS. IN ADDITION TO THIS BROADCAST EXPOSURE, THE SIGNAGE IS VISIBLE TO FANS IN THE BALLPARK. 

*DUE TO MLB'S RIGHTS WITH FOX AND/OR OTHER NATIONAL BROADCAST NETWORKS, PARTNERS SIGNAGE WILL NOT BE SHOWN DURING NATIONALLY TELEVISED GAMES.

First/Third Rotational

LOCATED ON BOTH THE FIRST AND THIRD BASELINES, FIELD-LEVEL ROTATIONAL BANNERS GARNER EXPOSURE IN THE BALLPARK AND DURING GAME BROADCASTS. 

STATIC PANELS ROTATE EACH INNING, AND TYPICALLY SHOW IDENTICAL MESSAGING ON BOTH THE FIRST AND THIRD BASE SIGNAGE LOCATIONS.

Dugout Back Wall Pad

DUGOUT BACK WALL SIGNAGE FEATURES STATIC LOGO INCLUSION ON THE WALL BEHIND THE BENCH IN BOTH THE HOME AND VISITING TEAM DUGOUTS.


Dugout Edge

THE LEADING EDGE OF BOTH THE HOME AND VISITING TEAM DUGOUT CONTINUES TO BE ONE OF THE HIGHEST VALUED SIGNAGE OPPORTUNITIES AT TARGET FIELD. 

THE DUGOUT EDGES OFFER LOGO PLACEMENT IN A STEP-AND-REPEAT PATTERN WITH THE TWINSBASEBALL.COM LOGO.

Dugout Railing

THE DUGOUT RAILINGS OFFER SIGNIFICANT BROADCAST AND IN-BALLPARK EXPOSURE WITH A REPEATING LOGO PLACEMENT ACROSS THE LENGTH OF BOTH THE HOME AND VISITING TEAM DUGOUTS.

Outfield Wall

SIGNAGE ON THE OUTFIELD WALL IS VISIBLE TO FANS ATTENDING GAMES AND THOSE WATCHING THE TELEVISION BROADCAST. ADDITIONAL EXPOSURE IS GARNERED THROUGH HIGHLIGHTS ON NATIONAL SPORTS PROGRAMS, LOCAL NEWS STATIONS AND PRINT PUBLICATIONS. 

OUTFIELD WALL SIGNS ARE STATIC, YEAR-ROUND SIGNAGE PIECES THAT ARE ALSO VISIBLE DURING THE MANY NON-GAMEDAY EVENTS AND TOURS HELD AT TARGET FIELD. THERE ARE TYPICALLY 280+ NON-GAME DAY EVENTS AND 1,200+ TOURS AT TARGET FIELD EACH YEAR.

Right Field Outfield Wall

SIGNAGE ON THE OUTFIELD WALL IS VISIBLE TO FANS ATTENDING GAMES AND THOSE WATCHING THE TELEVISION BROADCAST. ADDITIONAL EXPOSURE IS GARNERED THROUGH HIGHLIGHTS ON NATIONAL SPORTS PROGRAMS, LOCAL NEWS STATIONS AND PRINT PUBLICATIONS. 


OUTFIELD WALL SIGNS ARE STATIC, YEAR-ROUND SIGNAGE PIECES THAT ARE ALSO VISIBLE DURING THE MANY NON-GAMEDAY EVENTS AND TOURS HELD AT TARGET FIELD. THERE ARE TYPICALLY 280+ NON-GAME DAY EVENTS AND 1,200+ TOURS AT TARGET FIELD EACH YEAR.


REPUCOM EXPOSURE ANALYSIS:

  • EXPOSURES:  2,024
  • DURATION: 1h 45m
  • QI MEDIA VALUE:  $176,269
  • 100% MEDIA EQUIVALENCY:  $997,615

FULL SEASON NUMBERS CALCULATED FROM 63-GAME EXPOSURE IN 2014

Field Level Banners

FEATURED ON THE FIRST AND THIRD BASELINE WALLS, PERMANENT FIELD LEVEL BANNERS GARNER EXPOSURE IN-BALLPARK AND DURING GAME BROADCASTS. 

THESE BANNERS ARE STATIC, YEAR-ROUND SIGNAGE PIECES THAT ARE ALSO VISIBLE DURING THE MANY NON-GAMEDAY EVENTS AND TOURS HELD AT TARGET FIELD.

Grandstand

STATIC SIGNAGE PANELS ARE LOCATED ABOVE THE GRANDSTAND IN RIGHT-CENTER FIELD. THESE PERMANENT PANELS GARNER EXPOSURE IN-BALLPARK AND DURING TELEVISION BROADCASTS. 

GRANDSTAND PANELS ARE STATIC, YEAR-ROUND SIGNAGE PIECES THAT ARE ALSO VISIBLE DURING THE MANY NON-GAMEDAY EVENTS AND TOURS HELD AT TARGET FIELD. THERE ARE OVER 280 NON-GAME DAY EVENTS AND OVER 1,230 TOURS AT TARGET FIELD EACH YEAR.

Field Tarp

THE 38 FT. FIELD TARP IS LOCATED ALONG THE THIRD BASELINE DURING EACH HOME GAME, AND IS PULLED OUT DURING INCLEMENT WEATHER DELAYS. RECEIVE LOGO AND/OR NAME INCLUSION ON THE TARP COVER AND ACTUAL TARP (VISIBLE WHEN PULLED OUT). 

ALSO RECEIVE NAME AND/OR LOGO INCLUSION ON THE PITCHER'S MOUND COVER THAT IS IN PLACE DURING PRE-GAME OF EVERY TWINS HOME GAME.

Backlit Panels

AUXILIARY BACKLIT SIGNAGE IS LOCATED ALONG THE CLUB LEVEL OF TARGET FIELD. BOWL-FACING PANELS ARE LOCATED ON BOTH THE FIRST AND THIRD BASELINES.

Bullpen Static Ads

BULLPEN STATIC AD PANELS ARE LOCATED ON EACH SIDE OF THE BULLPEN LED SIGN IN LEFT-CENTER FIELD. THESE PANELS RECEIVE IN-BALLPARK EXPOSURE AS WELL AS TELEVISION BROADCAST EXPOSURE DURING HOME RUNS AND PITCHING CHANGES. }

THESE PERMANENT PANELS ARE ALSO VISIBLE YEAR-ROUND DURING THE MANY NON-BASEBALL EVENTS THAT TAKE PLACE AT TARGET FIELD.

Bullpen Signage

PERMANENT BULLPEN SIGNAGE IS AVAILABLE ABOVE THE TARGET FIELD BULLPENS. 

BANNERS ARE VISIBLE TO FANS ATTENDING THE GAME, THOSE WATCHING THE TELEVISION BROADCAST, AND ARE ALSO VISIBLE DURING THE MANY NON-GAMEDAY EVENTS AND TOURS HELD AT TARGET FIELD THROUGHOUT THE YEAR.

K-Counter

RECEIVE LOGO INCLUSION ON THE K COUNTER SIGN, LOCATED DOWN THE LEFT FIELD LINE. 

THE K COUNTER TRACKS THE NUMBER OF STRIKEOUTS BY TWINS PITCHERS THROUGHOUT EACH HOME GAME.

Right-Field Grandstand

THIS BOWL-FACING SIGN IS LOCATED IN THE GRANDSTAND SEATING AREA IN RIGHT-CENTER FIELD. ALONG WITH THE SIGNAGE LOCATION, YOU WILL RECEIVE TITLE SPONSORSHIP OF THE GRANDSTAND SECTION AT TARGET FIELD. 

ALL REFERENCES TO THE SECTION (TWINS COLLATERAL, ONLINE, TICKET OFFICE PROMOTION, ETC.) WILL INCLUDE SPONSOR AND/OR SEATING LOCATION NAME.

In-Ballpark Television

TARGET FIELD FEATURES APPROXIMATELY 650 TV MONITORS THROUGHOUT ALL LEVELS OF THE BALLPARK. DIGITAL TECHNOLOGY ALLOWS FOR FLEXIBLE MESSAGING TO DISPLAY THE LIVE GAME FEED, TWINS TEAM PROMOTIONS, AND TWINS CORPORATE PARTNER MESSAGING.

Restroom Advertising

GET YOUR MESSAGE IN FRONT OF FANS AT TARGET FIELD BY ADVERTISING IN THE RESTROOM SPACES.

Fox Sports NorthVirtual Insertion Signage

RECEIVE ‘VIRTUAL INSERTION’ OF YOUR LOGO IN THE TARGET FIELD BATTERS EYE  FOR THREE (3) INNINGS PER GAME.  THE LOGO IS VISIBLE ON GAME BROADCASTS ONLY (NOT IN-BALLPARK) FROM THE CAMERA ANGLE BEHIND HOME PLATE.

RadioNetwork

THE TREASURE ISLAND BASEBALL NETWORK CONSISTS OF THE TWIN CITIES AFFILIATE, GO 96.3 AND 80+ OTHER AFFILIATE STATIONS THAT BROADCAST ACROSS TWINS TERRITORY (MN, SD, ND, WI AND IA).

Twins Radio AffiliatesTREASURE ISLAND BASEBALL NETWORK


Local Radio

GO 96.3 IS THE TEAM'S TWIN CITIES RADIO AFFILIATE FOR GAME BROADCASTS AS WELL AS THE PRE- AND POST-GAME SHOWS.

WITH TWINS RADIO ADVERTISING, YOU REACH APPROXIMATELY ONE MILLION BASEBALL FANS IN THE MINNEAPOLIS/ST. PAUL MARKET ALONE.

Radio Information

TWINS RADIO PROVIDES MAJOR REACH FOR YOUR MESSAGE – ALMOST 900,000 RADIO LISTENERS IN THE MINNEAPOLIS / ST.PAUL MARKET AREA!

Radio Information

25% OF ADULTS IN THE MINNEAPOLIS / ST. PAUL METRO AREA HAVE LISTENED TO TWINS BASEBALL ON THE RADIO IN THE LAST 12 MONTHS.

Spanish Radio

THE MINNESOTA TWINS WERE THE FIRST PROFESSIONAL SPORTS TEAM IN THE TWINS CITIES MARKET TO BROADCAST GAMES IN SPANISH. THE TWINS CURRENTLY BROADCAST 50 REGULAR SEASON GAMES AND ALL PLAYOFF GAMES ON THE SPANISH RADIO BASEBALL NETWORK. 

THE TWINS SPANISH BROADCAST FEATURES PLAY-BY-PLAY COMMENTARY BY ALFONSO FERNANDEZ AND BASEBALL ANALYSIS BY TWINS GREAT, TONY OLIVA.

Hot Stove Show Title Sponsor

KRIS ATTEBERRY AND JACK MORRIS KEEP LISTENERS UP-TO-DATE ALL FALL AND WINTER ON THE LATEST FREE-AGENT SIGNINGS, TRADES AND PERSONNEL CHANGES THAT TAKE PLACE THROUGHOUT THE OFF-SEASON. THE HOT STOVE SHOW TAKES PLACE EACH WEDNESDAY NIGHT AT 7 P.M. CST, STARTING IN NOVEMBER (12 TOTAL SHOWS).  THE TITLE SPONSOR OF THE THE HOT STOVE SHOW WILL RECEIVE, THREE (3) :30 SPOTS, BILLBOARD INCLUSION AND FIVE (5) LIVE BUMPERS (BREAK RE-JOINERS) DURING EACH PROGRAM.  THE PRESENTING SPONSOR WILL ALSO RECEIVE NAME INCLUSION ON ALL TWINS PROMOTION OF THE HOT STOVE SHOW.

Hot Stove Radio

KRIS ATTEBERRY AND JACK MORRIS KEEP LISTENERS UP-TO-DATE ALL FALL AND WINTER ON THE LATEST FREE-AGENT SIGNINGS, TRADES AND PERSONNEL CHANGES THAT TAKE PLACE THROUGHOUT THE OFF-SEASON. THE HOT STOVE SHOW TAKES PLACE EACH WEDNESDAY NIGHT AT 7 P.M. CST, STARTING IN NOVEMBER (12 TOTAL SHOWS).  

Inside Twins Title Sponsor

TWINS RADIO PLAY-BY-PLAY ANNOUNCER, CORY PROVUS PROVIDES LISTENERS AN INSIDE LOOK AT THE TWINS BASEBALL CLUB EACH SUNDAY THROUGHOUT THE REGULAR SEASON. “INSIDE TWINS” AIRS LIVE FROM THE BALLPARK (TIBN STUDIO AT HOME, BROADCAST BOOTH ON THE ROAD) PRIOR TO THE PRE-GAME LINEUP SHOW.  CORY FEATURES VARIOUS TWINS PERSONALITIES AND GUESTS ON THE SHOW EACH SUNDAY (A TOTAL OF 26 SHOWS).

THE TITLE SPONSOR OF INSIDE TWINS WILL RECEIVE, THREE (3) :30 SPOTS, BILLBOARD INCLUSION AND FIVE (5) LIVE BUMPERS (BREAK RE-JOINERS) DURING EACH PROGRAM.  THE TITLE SPONSOR WILL ALSO RECEIVE NAME INCLUSION ON ANY TWINS PROMOTION OF THE INSIDE TWINS SHOW.


Inside Twins Radio

TWINS RADIO PLAY-BY-PLAY ANNOUNCER, CORY PROVUS PROVIDES LISTENERS AN INSIDE LOOK AT THE TWINS BASEBALL CLUB EACH SUNDAY THROUGHOUT THE REGULAR SEASON. “INSIDE TWINS” AIRS LIVE FROM THE BALLPARK (TIBN STUDIO AT HOME, BROADCAST BOOTH ON THE ROAD) PRIOR TO THE PRE-GAME LINEUP SHOW.  CORY FEATURES VARIOUS TWINS PERSONALITIES AND GUESTS ON THE SHOW EACH SUNDAY (A TOTAL OF 26 SHOWS).

TV Broadcast

FANS CONTINUE TO TUNE IN TO FOX SPORTS NORTH TO HEAR ANNOUNCERS BERT BLYLEVEN AND DICK BREMER CALL THE ACTION DURING TWINS GAMES. FSN'S COVERAGE SPANS A FIVE-STATE AREA, SO FANS CAN TUNE INTO GAMES ALL ACROSS TWINS TERRITORY.

Twins Press Conference

THE TWINS PRESS CONFERENCE BACKDROP IS USED FOR PLAYER/MANAGER INTERVIEWS THROUGHOUT THE YEAR, ALONG WITH TEAM ANNOUNCEMENTS TO THE MEDIA. THE SIGNAGE RECEIVES SIGNIFICANT TELEVISION EXPOSURE VIA INTERVIEW CLIPS AND REPLAYS THAT APPEAR ON BOTH LOCAL AND NATIONAL NEWS PROGRAMS, AND ALSO THROUGH THE TWINS POST-GAME SHOW ON FOX SPORTS NORTH.

Scorecard

MINNESOTA TWINS SCORECARDS ARE AVAILABLE AT TARGET FIELD GUEST SERVICE KIOSKS AND THE TWINS PRO SHOP — APPROXIMATLEY 162,000 ARE SOLD EACH SEASON.

Yearbook

THE OFFICIAL TWINS YEARBOOK IS A KEEPSAKE FOR ALL TWINS FANS—APPROXIMATELY 30,000 ARE DISTRIBUTED EACH SEASON. TWINS YEARBOOKS ARE SOLD IN-BALLPARK AND AT TWINS PRO SHOPS THROUGHOUT THE YEAR.

Twins Magazine

TWINS MAGAZINE IS THE OFFICIAL PUBLICATION OF THE MINNESOTA TWINS, AND A NEW ISSUE IS PUBLISHED EACH HOMESTAND DURING THE SEASON. 

FANS CAN PICK UP THE CURRENT ISSUE FOR FREE EACH GAME AT KIOSKS THROUGHOUT TARGET FIELD. 

APPROXIMATELY 250,000 ISSUES ARE CIRCULATED THROUGHOUT THE SEASON.

Media Guide

THE TWINS MEDIA GUIDE CONTAINS EXTENSIVE TEAM RECORDS, STATISTICS, MINOR LEAGUE PREVIEWS, AND OPPONENT INFORMATION.  

IT ALSO GIVES FANS OVER 100 PAGES OF PLAYER BIOS, TEAM INFORMATION AND FINAL YEAR-BY-YEAR STATISTICS FOR EACH OF THE TEAM'S SEASONS IN MINNESOTA.

Pocket Schedule

POCKET SCHEDULES PROVIDE CONVENIENT ACCESS TO THE MINNESOTA TWINS' SCHEDULE, AND ARE FOUND AT DIFFERENT RETAIL STORES, GAS STATIONS, HEALTHCARE OFFICES, SCHOOL CAMPUSES, ETC. THROUGHOUT TWINS TERRITORY. 

OVER 2,000,000 SCHEDULES ARE DISTRIBUTED EACH SEASON.

Ticket Backs

DRIVE TRAFFIC TO YOUR BUSINESS OR ORGANIZATION WITH SPECIAL OFFERS AND SAVINGS PRINTED DIRECTLY ON THE BACK OF MINNESOTA TWINS GAME TICKETS. 

TICKET BACK ADVERTISING SPOTS ARE AVAILABLE ON THE OVER 2.5 MILLION TWINS TICKETS PRINTED EACH SEASON.

Will-CallEnvelopes

RECEIVE EXPOSURE ON THE BACK PANEL OF THE OVER 250,000 WILL-CALL ENVELOPES THAT ARE DISTRIBUTED EACH SEASON FROM THE TWINS BOX OFFICE.

At TheBall Park

AT THE BALLPARK IS THE OFFICIAL MLB BALLPARK PHONE APPLICATION THAT COMPLEMENTS AND PERSONALIZES YOUR TRIP TO TARGET FIELD WITH MOBILE CHECK-IN, SOCIAL MEDIA OFFERS, PROMOTIONS AND EXCLUSIVE CONTENT. 

SPONSOR PLACEMENTS ARE AVAILABLE THROUGHOUT THE APPLICATION, INCLUDING CHECK-IN REWARDS, PAGE SPONSORSHIP AND CLICKABLE BANNERS.

At ThePlate

IN 2012, THE TWINS WERE THE FIRST MAJOR LEAGUE BASEBALL TEAM TO INTRODUCE MOBILE GAMING AS PART OF THE IN-GAME EXPERIENCE.

TWINS AT THE PLATE IS AN INTERACTIVE GAME THAT ALLOWS FANS TO PREDICT WHICH EVENTS WILL HAPPEN WHEN THE TWINS ARE BATTING. DURING EVERY HOME GAME AT TARGET FIELD, THE FAN(S) WHO MOST ACCURATELY PREDICTS WHAT WILL HAPPEN WHEN THE TWINS ARE "AT THE PLATE" WINS A PRIZE.

KIDS RACE THE BASES

TWO LUCKY KIDS HAVE THE OPPORTUNITY TO PARTICIPATE IN KIDS RACE THE BASES PRIOR TO EACH SUNDAY HOME GAME.

PARTICIPANTS WILL JOIN THEIR FAVORITE MASCOT "T.C." ON FIELD TO RACE AROUND THE BASES WHILE DRESSED IN OVERSIZED TWINS UNIFORMS.

JUNIOR PA

AS THE JUNIOR PA, ONE LUCKY KID RECEIVES THE OPPORTUNITY TO CALL OUT THE MINNESOTA TWINS BATTING ORDER DURING ONE HALF-INNING.

THE PROMOTION IS RUN DURING EACH SATURDAY AND SUNDAY HOME GAME THROUGHOUT THE SEASON.

KIDS STARTING LINEUP

NINE LUCKY KIDS ARE CHOSEN TO PARTICIPATE IN THE KIDS STARTING LINEUP PRIOR TO EACH SUNDAY HOME GAME. EACH PARTICIPANT IS ANNOUNCED AND SHOWN ON THE TARGET FIELD SCOREBOARDS BEFORE THEY RUN TO THEIR STARTING POSITION.  THEY ARE JOINED ON THE FIELD BY THE MINNESOTA TWINS STARTING LINEUP, AND STAND WITH THE PLAYERS THROUGHOUT THE NATIONAL ANTHEM.

MINI MASCOTS

JOINING THE TWINS' MASCOT, T.C. BEAR ON THE FIELD, THE MINI MASCOTS ARE A HIT WITH FANS AS THEY RUN ALONGSIDE T.C. AT SELECT HOME GAMES.

PRE-GAME BUDDY

EVERY SATURDAY THROUGHOUT THE SEASON, ONE LUCKY KID BETWEEN THE AGES OF 6-14 WILL BE CHOSEN AS JOSH'S JUNIOR!

PARTICIPANTS WILL RECEIVE FOUR TICKETS TO A SATURDAY HOME GAME, THE OPPORTUNITY FOR A PRIVATE MEET AND GREET WITH JOSH WILLINGHAM AND AN AUTOGRAPHED JERSEY.

FIREWORKS

TARGET FIELD BRINGS MANY NEW OPPORTUNITIES FOR ENTERTAINMENT BEFORE AND AFTER TWINS GAMES, INCLUDING THE OPPORTUNITY TO WOW FANS WITH AN EXCITING FIREWORKS DISPLAY AFTER SELECT HOME GAMES THROUGHOUT THE SEASON.

FAN & KIDS APPRECIATION

FAN APPRECIATION WEEKEND AND KIDS APPRECIATION DAY PROVIDE PRESENTING SPONSORS WITH RECOGNITION IN ALL PROMOTIONS SURROUNDING THE EVENTS, AS WELL AS LOGO INCLUSION ON A GAME-DAY GIVEAWAY ITEM.

ARMED FORCES APPRECIATION

THE MINNESOTA TWINS HAVE HONORED OUR ARMED FORCES THROUGH ARMED FORCES APPRECIATION DAY FOR THE PAST ELEVEN YEARS.

EVENTS INCLUDE ON-FIELD RECOGNITIONS, NATIONAL ANTHEM PERFORMANCES, AND TICKET DONATIONS TO SOLDIERS AND VETERANS.

PRESENTING SERIES

THE PRESENTING SPONSOR OF A PREMIER SERIES OFFERS AN OPPORTUNITY TO PROMOTE YOUR BRAND AND MAXIMIZE EXPOSURE VIA IN-BALLPARK LED SIGNAGE, PUBLIC ADDRESS ANNOUNCEMENTS AND MORE.

CONTINUITY PROGRAMS

SHOW FANS THE VALUE OF YOUR BUSINESS THROUGH CONTINUITY TICKET PROGRAMS WITH THE MINNESOTA TWINS. CONTINUITY PROGRAMS GIVE BUSINESSES AND ORGANIZATIONS THE OPPORTUNITY TO ADD VALUE TO THE PURCHASE OF MINNESOTA TWINS TICKETS.

EXAMPLES INCLUDE DISCOUNTED TICKETS DURING DESIGNATED STUDENT DAYS AND SENIOR DAYS OR FREE PLAYER AUTOGRAPH SESSIONS ON KIDS DAYS.

CORPORATE KIOSK

THE CORPORATE PARTNERS KIOSK, LOCATED ON THE MAIN CONCOURSE, IS A GREAT WAY TO INTERACT AND ENGAGE WITH FANS AT THE GAME.

Target FieldPLAZA DISPLAY

INTERACT WITH FANS BEFORE GAMES WITH AN ENGAGING DISPLAY ON THE TARGET FIELD PLAZA. NEARLY 60% OF FANS ENTER THE BALLPARK EACH GAME THROUGH THE TARGET FIELD PLAZA GATES (29 & 34).  

Wine, Women & BaseballPRESENTING SPONSOR

RECEIVE PRESENTING SPONSORSHIP OF THE 11TH SEASON OF WINE, WOMEN & BASEBALL IN 2015. HELD IN THE LOEWS HOTEL ACROSS FROM TARGET FIELD, THE EVENT SAW 400+ GUESTS EACH OF THE THREE DATES IN 2014.

WOMEN IN ATTENDANCE EXPERIENCE A VARIETY OF “PAMPER YOURSELF” STATIONS INCLUDING MASSAGES, NAIL CARE, HAIR STYLING,  AND WINE SAMPLING. EACH WOMAN IN ATTENDANCE COULD BE GIVEN A MUTUALLY AGREED UPON GIVEAWAY ITEM FROM THE PRESENTING SPONSOR AT THE DOOR.

RECEIVE ONE (1) TABLE AT EACH OF THE THREE (3)  WINE, WOMEN & BASEBALL EVENTS AND BE INCLUDED IN ALL TWINS-PLACED PROMOTION (I.E. TWINS MAGAZINE, POCKET SCHEDULES, WCCO TELEVISION DROPS, TICKET SPECIAL PAGES, TWINSBASEBALL.COM EMAIL BLAST, ETC.).

Wine, Women & BaseballTABLE SPONSOR

BE A PART OF THE 11TH SEASON OF WINE, WOMEN & BASEBALL IN 2015. HELD IN THE LOEWS HOTEL ACROSS FROM TARGET FIELD, THE EVENT SAW 400+ GUESTS EACH OF THE THREE DATES IN 2014.

WOMEN IN ATTENDANCE EXPERIENCE A VARIETY OF “PAMPER YOURSELF” STATIONS INCLUDING MASSAGES, NAIL CARE, HAIR STYLING,  AND WINE SAMPLING. 

RECEIVE ONE (1) TABLE AT EACH OF THE THREE (3)  WINE, WOMEN & BASEBALL EVENTS.

PromotionalGIVEAWAY

SPONSOR A PROMOTIONAL GATE GIVEAWAY AT TARGET FIELD!  THE PRESENTING SPONSOR RECEIVES LOGO INCLUSION ON THE ITEM, AND WILL ALSO RECEIVE INCLUSION IN ALL TWINS-PLACED MEDIA LEADING UP TO THE GIVEAWAY DATE. PROMOTION WILL INCLUDE TWINS RADIO AND TELEVISION DROPS, TWINS SOCIAL MEDIA POSTS, INCLUSION ON THE TWINSBASEBALL.COM PROMOTIONAL CALENDAR, AND INCLUSION IN A TWINS PRESS RELEASE TO LOCAL MEDIA OUTLETS.  

THERE WILL ALSO BE EXTENSIVE IN-BALLPARK DIGITAL PROMOTION (BULLPEN AND TWINS-O-GRAM MESSAGES) DURING GAMES LEADING UP TO THE GIVEAWAY.

Presenting SponsorOPENING SERIES

RECEIVE PRESENTING SPONSORSHIP OF THE TWINS OPENING SERIES VERSUS THE KANSAS CITY ROYALS AT TARGET FIELD ON APRIL 13TH, 15TH, AND 16TH, 2015!  THE OPENING SERIES SPONSOR WILL ALSO BE INCLUDED ON A TWINS SWEATSHIRT GIVEN AWAY TO ALL FANS AT THE GATES ON OPENING DAY (SEE NEXT SLIDE).  SPONSOR WILL RECEIVE INCLUSION IN ALL TWINS-PLACED MEDIA LEADING UP TO THE OPENING SERIES AND THE SWEATSHIRT GIVEAWAY, EXTENSIVE IN-BALLPARK EXPOSURE DURING EACH GAME, TWINSBASEBALL.COM AND SOCIAL MEDIA RECOGNITION, AND PRESENTING SPONSORSHIP OF THE "BREAKFAST ON THE PLAZA" EVENT THAT TAKES PLACE ON OPENING DAY MORNING. 

(CLICK RED SQUARE FOR ADDITIONAL DETAILS)

Adult Sweatshirt GiveawayOPENING SERIES

RECEIVE LOGO INCLUSION ON A TWINS SWEATSHIRT GIVEN AWAY TO ALL FANS AT THE GATES ON OPENING DAY (APRIL 13TH, 2015). SPONSOR WILL ALSO RECEIVE INCLUSION IN ALL TWINS-PLACED MEDIA LEADING UP TO THE GIVEAWAY AND OPENING DAY. PROMOTION TO INCLUDE TWINS RADIO AND TELEVISION DROPS, TWINS SOCIAL MEDIA POSTS, INCLUSION ON TWINSBASEBALL.COM, IN-BALLPARK DIGITAL EXPOSURE, AND INCLUSION IN A TWINS PRESS RELEASE TO LOCAL MEDIA OUTLETS.  

Adult JerseyGIVEAWAY

SPONSOR A PROMOTIONAL GIVEAWAY AT TARGET FIELD! THE TWINS WILL DISTRIBUTE 10,000 ADULT JERSEYS TO FANS AS THEY ENTER THE GAME ON JUNE 6, 2015. THE GIVEAWAY IS A REPLICA OF NEW TWINS HOME JERSEY DESIGN AND WILL FEATURE THE SPONSOR LOGO ON THE RIGHT SLEEVE.

THE PRESENTING SPONSOR WILL BE INCLUDED IN TWINS-PLACED MEDIA SURROUNDING THE GIVEAWAY. PROMOTION WILL INCLUDE TWINS RADIO AND TV DROPS, SOCIAL MEDIA POSTS, INCLUSION ON THE TWINSBASEBALL.COM PROMO CALENDAR, AND INCLUSION IN A TWINS PRESS RELEASE TO LOCAL MEDIA OUTLETS.  THERE WILL ALSO BE IN-BALLPARK DIGITAL PROMOTION LEADING UP TO AND ON THE GIVEAWAY DATE.

UNIVERSITY CAP NIGHTS

SPONSOR ONE (1) OR ALL OF THE UNIVERSITY CAP NIGHT TICKET PACKAGES AT TARGET FIELD. RECEIVE LOGO INCLUSION ON A HANG TAG ATTACHED TO THE CAP (UP TO 1,000 EACH EVENT) - THE CAPS WILL BE DISTRIBUTED DURING PRE-GAME TO THOSE FANS WHO PURCHASED THE PACKAGE.  

SPONSOR WILL BE INCLUDED IN TWINS-PLACED MEDIA SURROUNDING THE TICKET PACKAGE AND GIVEAWAY. PROMOTION WILL INCLUDE TWINS RADIO AND TV DROPS, SOCIAL MEDIA POSTS, INCLUSION ON THE TWINSBASEBALL.COM PROMO CALENDAR, AND INCLUSION IN A TWINS PRESS RELEASE TO LOCAL MEDIA OUTLETS.  

THERE WILL BE IN-BALLPARK DIGITAL PROMOTION LEADING UP TO AND DURING EACH EVENT.  THE CREATIVE WILL REFLECT THE THEME OF THE EACH EVENT.

MAY 1ST: UNIVERSITY OF MINNESOTA, 

JUNE 17TH: ST. JOHN'S UNIVERSITY/COLLEGE OF ST. BENEDICT'S

SEPTEMBER 19TH: UNIVERSITY OF ST. THOMAS

STAR WARS NIGHT

SPONSOR THE STAR WARS THEME NIGHT TICKET PACKAGE ON MAY 4TH AT TARGET FIELD. RECEIVE LOGO INCLUSION ON THE "HUGHES THE FORCE" BOBBLE PACKAGING.  THE BOBBLE WILL FEATURE TWINS PITCHER, PHIL HUGHES AND WILL BE DISTRIBUTED DURING PRE-GAME TO FANS WHO PURCHASED THE PACKAGE (UP TO 2,500).

SPONSOR WILL BE INCLUDED IN TWINS-PLACED MEDIA SURROUNDING THE TICKET PACKAGE AND GIVEAWAY. PROMOTION WILL INCLUDE TWINS RADIO AND TV DROPS, SOCIAL MEDIA POSTS, INCLUSION ON THE TWINSBASEBALL.COM PROMO CALENDAR, AND INCLUSION IN A TWINS PRESS RELEASE TO LOCAL MEDIA OUTLETS.  THERE WILL BE IN-BALLPARK DIGITAL PROMOTION LEADING UP TO AND DURING THE GAME (CREATIVE WILL REFLECT THE STAR WARS THEME).

MAY THE FOURTH BE WITH YOU!


ZubazpaloozaAT TARGET FIELD

SPONSOR THE ZUBAZPALOOZA TICKET PACKAGE ON OCTOBER 2ND AT TARGET FIELD. RECEIVE LOGO INCLUSION ON A HANG-TAG ATTACHED TO A PAIR OF TWINS ZUBAZ PANTS (UP TO 2,000). THE ZUBAZ WILL BE DISTRIBUTED DURING PRE-GAME TO FANS WHO PURCHASED THE PACKAGE.

SPONSOR WILL BE INCLUDED IN TWINS-PLACED MEDIA SURROUNDING THE TICKET PACKAGE AND GIVEAWAY. PROMOTION WILL INCLUDE TWINS RADIO AND TV DROPS, SOCIAL MEDIA POSTS, INCLUSION ON THE TWINSBASEBALL.COM PROMO CALENDAR, AND INCLUSION IN A TWINS PRESS RELEASE TO LOCAL MEDIA OUTLETS.  THERE WILL BE IN-BALLPARK DIGITAL PROMOTION LEADING UP TO AND DURING THE GAME (CREATIVE WILL REFLECT THE ZUBAZ THEME).

Medical Employee Night at Target Field

SPONSOR THE MEDICAL EMPLOYEE NIGHT TICKET PACKAGE ON MAY 26TH AT TARGET FIELD. RECEIVE LOGO INCLUSION ON A HANG-TAG ATTACHED TO A TWINS SCRUB TOP (UP TO 1,500). THE SCRUBS WILL BE DISTRIBUTED DURING PRE-GAME TO FANS WHO PURCHASED THE PACKAGE.

SPONSOR WILL BE INCLUDED IN TWINS-PLACED MEDIA SURROUNDING THE TICKET PACKAGE AND GIVEAWAY. PROMOTION WILL INCLUDE TWINS RADIO AND TV DROPS, SOCIAL MEDIA POSTS, INCLUSION ON THE TWINSBASEBALL.COM PROMO CALENDAR, AND INCLUSION IN A TWINS PRESS RELEASE TO LOCAL MEDIA OUTLETS.  THERE WILL BE IN-BALLPARK DIGITAL PROMOTION LEADING UP TO AND DURING THE GAME (CREATIVE WILL REFLECT THE MEDICAL EMPLOYEE NIGHT THEME).

Presenting Sponsorship ofTwins Hope Week

IN 2015, MINNESOTA TWINS PLAYERS AND FRONT OFFICE STAFF WILL TAKE PART IN THE ORGANIZATION'S FIFTH ANNUAL HOPE WEEK - AN ENTIRE WEEK DEDICATED TO GIVING BACK TO THE COMMUNITY.  DURING EACH DAY OF HOPE WEEK, DIFFERENT TWINS PLAYERS LEAD GROUPS OF TEAMMATES, FORMER TWINS, FRONT-OFFICE STAFF AND FANS IN VARIOUS VOLUNTEER EVENTS.  HOPE WEEK IS AN EFFORT BY THE BALLCLUB TO REACH INTO THE COMMUNITY AND MAKE A DIFFERENCE IN PEOPLE'S LIVES.  
HOPE WEEK 2015 IS CURRENTLY SCHEDULED FOR JULY 6TH-12TH, AND THE SCHEDULE OF EVENTS WILL BE DETERMINED IN THE COMING WEEKS!

Hope Week 2015Presented by (PARTNER)

THE MINNESOTA TWINS WOULD LIKE TO PARTNER WITH (PARTNER) TO MAKE HOPE WEEK 2015 BIGGER AND BETTER THAN EVER! 
  • LOGO INCLUSION ON APPROXIMATELY 350 T-SHIRTS FOR KIDS AND VOLUNTEERS
  • LOGO INCLUSION ON BANNERS/SIGNAGE AT EVENTS 
  • LOGO INCLUSION DURING THE PRE-GAME CEREMONY EACH DAY OF THE WEEK VIA LED AND SCOREBOARD VIDEOS
  • OPPORTUNITY TO THROW OUT A FIRST PITCH OR HAVE A CHECK PRESENTATION DURING A PRE-GAME CEREMONY THAT WEEK (EXACT DATE(S) TBD)

2014 HOPE WEEK VIDEO RECAPS

Hope Week 2015PROMOTION & LOCAL MEDIA

  • INCLUSION IN TWINS PRESS RELEASES AND MEDIA ADVISORIES 
  • TWINS-PLACED ONLINE, TELEVISION, AND RADIO PROMOTION SURROUNDING THE WEEK 
  • MEDIA IS EXPECTED TO COVER MOST DAYS OF THE WEEK; ADDITIONAL EXPOSURE GARNERED THROUGH LOCAL NEWS MEDIA COVERAGE OF EVENTS

#HOPEWEEK - TWITTER EXPOSURE

Hope Week 2015SOCIAL MEDIA EXAMPLES

THE TWINS HAVE OVER 1.1M FACEBOOK FANS AND OVER 285K TWITTER FOLLOWERS!  HOPE WEEK EVENTS ALSO RECEIVE EXPOSURE ON LOCAL MEDIA AND TWINS PARTNER SOCIAL MEDIA PAGES.

Hope Week 2015(PARTNER) VOLUNTEERS


THE TWINS WOULD LIKE TO WORK WITH (PARTNER) TO DETERMINE THE BEST WAYS TO MERGE VOLUNTEER OPPORTUNITIES AND EVENTS.  EMPLOYEE VOLUNTEERS COULD BE PRESENT AT ALL HOPE WEEK EVENTS, AND/OR THE TWINS WOULD WORK WITH (PARTNER) TO DETERMINE A SPECIFIC HOPE WEEK EVENT SPECIFICALLY FOR YOUR EMPLOYEES.  THIS NEW EVENT COULD INCLUDE APPEARANCES BY CURRENT AND ALUMNI TWINS PLAYERS, AND OF COURSE - T.C. BEAR!

TWINSFEST

TWINSFEST IS ONE OF THE LARGEST TEAM-RUN FAN FESTIVALS IN ALL OF BASEBALL, AND IS AN ANNUAL FUNDRAISER FOR THE MINNESOTA TWINS COMMUNITY FUND.

TWINSFEST IS HELD EACH YEAR IN THE TWIN CITIES IN LATE JANUARY, AND THOUSANDS OF FANS ATTEND THE THREE-DAY EVENT.

WINTER CARAVAN

FOR TWO WEEKS IN JANUARY, TWINS PLAYERS, ALUMNI, COACHES AND STAFF TRAVEL TWINS TERRITORY TO VISIT FANS (MN, SD, ND, WI AND IA).


THE TWINS WINTER CARAVAN VISITS APPROXIMATLEY 50 CITIES EACH YEAR. CREATED IN 1961, THE TWINS WINTER CARAVAN IS CURRENTLY THE LARGEST CARAVAN OF ITS KIND IN PROFESSIONAL SPORTS.

TWINS CLINICS

FOR 52 YEARS, THE TWINS YOUTH CLINICS PROGRAM HAS TRAVELED THE UPPER MIDWEST TO PROVIDE FREE BASEBALL AND SOFTBALL INSTRUCTION TO MORE THAN 4,000 BOYS AND GIRLS EACH SUMMER.

Spring TrainingDUGOUT SIGNAGE

DUGOUT SIGNAGE FEATURES STATIC LOGO INCLUSION ON THE WALL BEHIND THE BENCH IN BOTH THE HOME AND VISITING TEAM DUGOUTS.

Spring TrainingHOMEPLATE SIGNAGE

HOME PLATE SIGNAGE PROVIDES HIGHLY VISIBLE MESSAGES TO FANS WATCHING THE TWINS SPRING TRAINING BROADCASTS.

IN ADDITION TO THIS BROADCAST EXPOSURE, THE SIGNAGE IS VISIBLE TO FANS IN-BALLPARK.

Spring TrainingMARQUEE SIGNAGE

SPRING TRAINING MARQUEE SIGNAGE PROVIDES YEAR-LONG EXPOSURE AT THE ENTRANCE OF THE LEE COUNTY SPORTS COMPLEX OFF OF SIX MILE CYPRESS PARKWAY IN FT. MYERS, FL.

Spring TrainingSCOREBOARD PANEL

SCOREBOARD PANEL SIGNAGE IS HIGHLY VISIBLE AND IS IN PLACE FOR EACH TWINS HOME SPRING TRAINING GAME AND EVERY FT. MYERS MIRACLE HOME GAME THROUGHOUT THE YEAR.

Spring TrainingOUTFIELD WALL

RECEIVE ONE (1) PERMANENT OUTFIELD WALL SIGN AT THE NEWLY RENOVATED HAMMOND STADIUM IN FT. MYERS, FLORIDA. THE SIGN IS LOCATED ALONG THE 3RD BASE LINE, AND IS IN PLACE FOR EVERY TWINS SPRING TRAINING HOME GAME AND EVERY FT. MYERS MIRACLE HOME GAME THROUGHOUT THE YEAR. (SIGN SIZE: 16’ x 8’)

EVENT SUITES

TARGET FIELD EVENT SUITES ARE AN EXCELLENT WAY TO ENTERTAIN CURRENT AND OR PERSPECTIVE CLIENTS, REWARD EMPLOYEES OR CELEBRATE A SPECIAL OCCASION.

BUDWEISER ROOF DECK

THE BUDWEISER ROOF DECK IS A SIGNATURE FEATURE OF TARGET FIELD - OFFERING SWEEPING SKYLINE VIEWS OF DOWNTOWN MINNEAPOLIS.


COMPLETE WITH A COVERED 360-DEGREE BAR AND GAS FIRE PIT, THE ROOF DECK  PROVIDES A UNIQUE OUTDOOR EXPERIENCE AT TARGET FIELD.

THE ROOF DECK IS SOLD AS A HOSPITALITY AREA EACH GAME AND CAN ACCOMOATE 250 GUESTS.

INVESTMENT SUMMARY (NEW FULL SCREEN)

TEMPLATE FOR NEW FULL-SCREEN INVESTMENT SUMMARY 

INVESTMENT SUMMARY

PROPOSED PACKAGE:

  • OPPORTUNITY #1
  • OPPORTUNITY #2
  • OPPORTUNITY #3


INVESTMENT: $XXX,XXX

X YEAR TERM WITH X% ANNUAL ESCALATOR

Thank You!

Doug Beck

Senior Account Executive

Minnesota Twins Baseball Club

DougBeck@TwinsBaseball.com

612-659-3456

Thank You!

Karen Cleary

Senior Account Executive

Minnesota Twins Baseball Club

KarenCleary@TwinsBaseball.com

612-659-3453

Thank You!

Chad Jackson

Senior Account Executive

Minnesota Twins Baseball Club

CJackson@TwinsBaseball.com

612-659-3454

Thank You!

Jordan Woodcroft

Senior Account Executive

Minnesota Twins Baseball Club

JordanWoodcroft@TwinsBaseball.com

612-659-3455